The Sustainable IT Solutions Provider

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Our Mission.

Our mission is to improve the operational processes, to support the sustainability targets and enhance the profitability of our customers with more efficient resource usage and streamlined processes.

We do this because we care.

 

Ab Ovo Values

Always Smart

We thrive in complexity. We embrace innovative, business-minded thinking and cherish devotion and passion. The perfect combination of talented colleagues, strong industry ties & eagerness to create eco-friendly solutions.

Always Hands-On

We take a no-nonsense, down-to-earth approach to tackling challenges by rolling up our sleeves. We go the extra mile to deliver high quality results that provide the most value to our customers.

 

Always Together

We believe in better together  with our customers and with our teams. By bringing people, processes, and data together we create mutual benefits that have an impact on our customers and society. 

Our Promise. Going Beyond Complexity.

We recognize the businesses we serve are continuously transforming and Ab Ovo has an unwavering commitment to help organizations in this transformation. We also live in a circular economy/ environment that needs our help.  

We have long-term, trustworthy partnerships with our customers in which we jointly develop our sustainable and prosperous future together. Worldwide climate change is a challenge to face together, and we strive to exceed our customer’s expectations.

Our infinity symbol in our logo represents the strong supply chain and a link to our company values: ALWAYS SMART, ALWAYS HANDS-ON, and ALWAYS TOGETHER.  

Ab Ovo goes beyond complexity by designing solutions that reduce the global footprint. Only the obvious reduction in carbon emissions by less movements or becoming more efficient is simply not enough.

Management Team

Willem Jan Groenewoud

Willem Jan Groenewoud

CEO

Alex de Ruiter

Alex de Ruiter

CFO

Harold Lukas

Harold Lukas

COO

Dieter Veldhuis

Dieter Veldhuis

CTO

Peter Koot

Peter Koot

Chief Solutions Officer

Sophie Demenint

Sophie Demenint

Global HR Business Partner

Barbara Roos

Barbara Roos

Managing Director North America

Håkan Franzén

Håkan Franzén

Managing Director Europe North

Rabea Böhme

Rabea Böhme

Managing Director Europe Central