Our Mission.
Our mission is to improve the operational processes, to support the sustainability targets and enhance the profitability of our customers with more efficient resource usage and streamlined processes.
We do this because we care.
Ab Ovo Values
Always Smart
We thrive in complexity. We embrace innovative, business-minded thinking and cherish devotion and passion. The perfect combination of talented colleagues, strong industry ties & eagerness to create eco-friendly solutions.
Always Hands-On
We take a no-nonsense, down-to-earth approach to tackling challenges by rolling up our sleeves. We go the extra mile to deliver high quality results that provide the most value to our customers.
Always Together
We believe in better together – with our customers and with our teams. By bringing people, processes, and data together we create mutual benefits that have an impact on our customers and society.
Our Promise. Going Beyond Complexity.
We recognize the businesses we serve are continuously transforming and Ab Ovo has an unwavering commitment to help organizations in this transformation. We also live in a circular economy/ environment that needs our help.
We have long-term, trustworthy partnerships with our customers in which we jointly develop our sustainable and prosperous future together. Worldwide climate change is a challenge to face together, and we strive to exceed our customer’s expectations.
Our infinity symbol in our logo represents the strong supply chain and a link to our company values: ALWAYS SMART, ALWAYS HANDS-ON, and ALWAYS TOGETHER.
Ab Ovo goes beyond complexity by designing solutions that reduce the global footprint. Only the obvious reduction in carbon emissions by less movements or becoming more efficient is simply not enough.
Management Team
![Willem Jan Groenewoud](https://ab-ovo.com/wp-content/uploads/2024/01/Ab-Ovo_0000_Willem-Jan-Groenewoud.jpg)
Willem Jan Groenewoud
CEO
![Alex de Ruiter](https://ab-ovo.com/wp-content/uploads/2024/01/Ab-Ovo_0006_Alex.jpg)
Alex de Ruiter
CFO
![Harold Lukas](https://ab-ovo.com/wp-content/uploads/2024/01/Ab-Ovo_0007_Harold.jpg)
Harold Lukas
COO
![Dieter Veldhuis](https://ab-ovo.com/wp-content/uploads/2024/01/Ab-Ovo_0003_Dieter.jpg)
Dieter Veldhuis
CTO
![Peter Koot](https://ab-ovo.com/wp-content/uploads/2024/03/Peter_Koot.png)
Peter Koot
Chief Solutions Officer
![Sophie Demenint](https://ab-ovo.com/wp-content/uploads/2024/01/Ab-Ovo_0001_Sophie.jpg)
Sophie Demenint
Global HR Business Partner
![Barbara Roos](https://ab-ovo.com/wp-content/uploads/2024/01/Ab-Ovo_0005_Barbara.jpg)
Barbara Roos
Managing Director North America
![Håkan Franzén](https://ab-ovo.com/wp-content/uploads/2024/01/Ab-Ovo_0002_Hakan.jpg)
Håkan Franzén
Managing Director Europe North
![Rabea Böhme](https://ab-ovo.com/wp-content/uploads/2024/01/Ab-Ovo_0004_Rabea.jpg)
Rabea Böhme
Managing Director Europe Central
![Abovo-banner-medium-10](https://ab-ovo.com/wp-content/uploads/2024/01/Abovo-banner-medium-10.jpg)