The stories that build us
Welcome to Studio Ab Ovo: the place where strategy, technology, people, and innovation come together in stories you can explore your own way.
Here, you don’t just read about the future of software, planning, and logistics. You experience it. Through articles, podcasts, interviews, videos, visual stories, and in-depth conversations, Studio Ab Ovo gives you the freedom to discover insights in the format that fits you best. Watch it. Listen to it. Read it. Explore it.
Inside Studio Ab Ovo, employees, partners, clients, and industry experts share the ideas, challenges, breakthroughs, and ambitions that shape the world behind advanced software solutions.
Discover the people and projects
This is more than a knowledge library. It is a living collection of perspectives, experiences, and ideas built for professionals who want to understand not only what is changing, but why it matters.
Whether you are looking for technical depth, strategic inspiration, practical insights, or simply the human stories behind complex technology, Studio Ab Ovo invites you to discover the story from every angle.
The latest talk
How do you build a software company that stays relevant for more than 30 years?
In this business story, Marcel Veenstra, Senior Business Consultant Rail Cargo at Ab Ovo, explains why successful digital transformation is never just about software. Drawing on decades of experience in logistics and rail freight, he shares how strong customer relationships, smarter processes and reliable information help railway companies reduce unnecessary work, improve operations and become more competitive.
The Stories
Marcel Veenstra about RCS and Ab Ovo as a people company
It Is Never Just About the Software How better information, stronger relationships and smarter...
Ernie Dullaard and Edwin Visser about 30 years of partnership
Timelime of the career of Ernie Dullaard 1983 – Ernie starts his career at NS Cargo 1999 –...
Willem Jan Groenewoud about past, present and future of Ab Ovo
I Never Intended to Build a Software Company People sometimes ask me whether I always dreamed of...
Assil Al-Ibrahim about complex rail planning
Rail Capacity Planner (RCP): One Platform, Endless Possibilities Studio Ab Ovo talks with Assil Al...
Jaap Looijen about helping less fortunate kids
From Cybersecurity to Community Impact: How Jaap Looijen Gives Old Laptops a New Purpose At Ab...
Edwin Visser About Green IT
Sustainable IT Starts with Smarter Software How architecture, code and operational choices can...
Dieter Veldhuis about Speech to Software
Inside the offices of Ab Ovo, conversations about the future of software have started to sound...
Our Promise. Going Beyond Complexity.
We recognize the businesses we serve are continuously transforming and Ab Ovo has an unwavering commitment to help organizations in this transformation. We also live in a circular economy/ environment that needs our help.
We have long-term, trustworthy partnerships with our customers in which we jointly develop our sustainable and prosperous future together. Worldwide climate change is a challenge to face together, and we strive to exceed our customer’s expectations.
Our infinity symbol in our logo represents the strong supply chain and a link to our company values: ALWAYS SMART, ALWAYS HANDS-ON, and ALWAYS TOGETHER.
Ab Ovo goes beyond complexity by designing solutions that reduce the global footprint. Only the obvious reduction in carbon emissions by less movements or becoming more efficient is simply not enough.
