The stories that build us
Welcome to Studio Ab Ovo: the place where strategy, technology, people, and innovation come together in stories you can explore your own way.
Here, you don’t just read about the future of software, planning, and logistics. You experience it. Through articles, podcasts, interviews, videos, visual stories, and in-depth conversations, Studio Ab Ovo gives you the freedom to discover insights in the format that fits you best. Watch it. Listen to it. Read it. Explore it.
Inside Studio Ab Ovo, employees, partners, clients, and industry experts share the ideas, challenges, breakthroughs, and ambitions that shape the world behind advanced software solutions.
Discover the people and projects
This is more than a knowledge library. It is a living collection of perspectives, experiences, and ideas built for professionals who want to understand not only what is changing, but why it matters.
Whether you are looking for technical depth, strategic inspiration, practical insights, or simply the human stories behind complex technology, Studio Ab Ovo invites you to discover the story from every angle.
The latest talk
How do you build a software company that stays relevant for more than 30 years?
In this episode of Studio Ab Ovo, founder and CEO Willem Jan Groenewoud reflects on the journey that started with a failed acquisition and grew into an international software company serving mission-critical industries around the world. More than a story about Ab Ovo, this is a conversation about entrepreneurship, long-term vision and the future of software. From AI and cybersecurity to green software design and the changing role of developers, Willem Jan shares the principles that have guided Ab Ovo for three decades—and the innovations that will shape the decades to come.
The Stories
Willem Jan Groenewoud about past, present and future of Ab Ovo
I Never Intended to Build a Software Company People sometimes ask me whether I always dreamed of...
Assil Al-Ibrahim about complex rail planning
Rail Capacity Planner (RCP): One Platform, Endless Possibilities Studio Ab Ovo talks with Assil Al...
Jaap Looijen about helping less fortunate kids
From Cybersecurity to Community Impact: How Jaap Looijen Gives Old Laptops a New Purpose At Ab...
Edwin Visser About Green IT
Sustainable IT Starts with Smarter Software How architecture, code and operational choices can...
Dieter Veldhuis about Speech to Software
Inside the offices of Ab Ovo, conversations about the future of software have started to sound...
Our Promise. Going Beyond Complexity.
We recognize the businesses we serve are continuously transforming and Ab Ovo has an unwavering commitment to help organizations in this transformation. We also live in a circular economy/ environment that needs our help.
We have long-term, trustworthy partnerships with our customers in which we jointly develop our sustainable and prosperous future together. Worldwide climate change is a challenge to face together, and we strive to exceed our customer’s expectations.
Our infinity symbol in our logo represents the strong supply chain and a link to our company values: ALWAYS SMART, ALWAYS HANDS-ON, and ALWAYS TOGETHER.
Ab Ovo goes beyond complexity by designing solutions that reduce the global footprint. Only the obvious reduction in carbon emissions by less movements or becoming more efficient is simply not enough.
