We’re excited to welcome Rodolfo Groenewoud van Vliet as our new Chief Commercial Officer (CCO), effective November 1, 2025.
Rodolfo brings a distinctive combination of business acumen, entrepreneurial drive, and a deep commitment to innovation at the intersection of technology and society. As co-founder and Business Director of In4Art, he has spent the past decade developing and championing the Art-Driven Innovation method, an imaginative approach that integrates artistic thinking into responsible innovation practices.
His most recent work, the book Living Together with AI, offers readers a compelling journey through six types of artificial intelligence, enriched with real-world insights, stories, and reflections drawn from In4Art’s pioneering projects.
Before founding In4Art in 2015, Rodolfo held key roles as a Business Developer and International Innovation Manager across various industries. His talent for translating emerging technologies into market-ready solutions has earned him recognition as a trusted advisor and strategic collaborator.
In his new role as CCO, Rodolfo will lead our commercial strategy, forge transformative partnerships, and drive impact through innovative collaborations. His visionary mindset and passion for advancing forward-thinking ideas make him a valuable addition to our leadership team.
Rodolfo shares his excitement about joining Ab Ovo:
“Ever since its start almost thirty years ago, I have followed the development of Ab Ovo closely. The strategic choices the company has made in recent years brings it to the forefront of combining AI with sustainability in software development. This aligns excellently with my interests and qualities as an innovator. Hence, I look forward to working together with the team at Ab Ovo to push this important agenda forward.”
Please join us in extending a warm welcome to Rodolfo as we begin this exciting new chapter together.
