About Us

Pleased to meet you!

Ab Ovo Manifest – AI Powerhouse

It is our mission to help supply chain and logistics companies to be more efficient and sustainable by enabling them to make better decisions through smart digitization. We add value through AI-driven transformation and provide solutions that digitize processes and extract actionable insight from data.

As leaders in mathematical optimization, we have come to rely more and more on Artificial Intelligence because of the value it adds in a world of increasing complexity, uncertainty, and change. And to successfully unlock the potential of AI, we know the importance of combining analytical proficiency with in-depth domain expertise.

We love supply chain and logistics and have a deeply rooted connection with the industry. This is why we attract top talent from operations research and mathematics faculties, as well as seasoned domain experts from the field’s leading companies. We typically work in small but well-equipped, autonomous teams empowering them to make decisions swiftly and think and act customer-centric. We nurture innovative and business-minded thinking and cherish the devotion and passion of our highly skilled employees.


Despite our local roots, we have a global footprint and work cross-border in a truly international environment. Our approach is no-nonsense, hands-on, and result-oriented. Our operating model consists of five clear steps (1) prove value with rapid prototyping, (2) design sharp algorithms, (3) craft software that does the job, (4) deliver platforms designed to scale and (5) guide organizations to enact change and realize business value.

Thanks to the combination of talented colleagues, strong industry ties & down-to-earth approach, Ab Ovo is the right partner for any supply chain and logistics organization aiming to harness the power of AI.

Ab Ovo Values

Always Smart

We love complexity. We embrace innovative, business-minded thinking and cherish devotion and passion. The perfect combination of talented colleagues, strong industry ties & eagerness to create solutions.

Always Hands-On

We drive the business and roll up our sleeves with a down-to-earth approach. We go that extra mile because we prefer high quality and are outcome-driven to realize value.

Always Together

We believe in better together, with our customers, and with our teams. Bringing people, processes, and data together to create mutual benefits that have an impact on our customers and the bigger society.

Our Promise

Going Beyond Complexity

The Ab Ovo logo represents a reliable (blue color) and innovative (orange color) company. We play a pivotal role in the supply chain and logistics industry and serve clients and partners with innovative solutions and services across the globe.

In the logo an infinity symbol is used to represent a strong supply chain as well as the link to our company values: ALWAYS SMART, ALWAYS HANDS-ON and ALWAYS TOGETHER.

Infinity matches with our company name. Ab Ovo stands for ‘from the beginning till the end’.

The business we serve are continuously transforming and Ab Ovo is here to stay to help organizations bring clarity in complex business processes. The more complex, the better it gets. We don’t let you down. Never.

Infinity also represents the never-ending development journey. It can either be seen as a journey by road, rail, air, water or production lane. But the journey is always dynamic and data-driven. Both elements together bring complexity, but strongly depend on one another to work in an efficient, optimized way. 

Ab Ovo goes beyond complexity to help companies become more efficient and sustainable.

Management Team

Edwin Hageman

Edwin Hageman


Dieter Veldhuis

Dieter Veldhuis

Chief Technology Officer

Fred Trompert

Fred Trompert


Sophie Demenint

Sophie Demenint

HR Business Partner

Harold Lukas

Harold Lukas

Chief Operating Officer

Barbara Roos

Barbara Roos

Managing Director North America

Håkan Franzén

Håkan Franzén

Managing Director Europe North

Rabea Böhme

Rabea Böhme

Managing Director Europe Central


Shared History

Dassault Systèmes – DELMIA Quintiq and Ab Ovo have an extensive shared history. We are both innovative leaders in rail, aviation, maritime, manufacturing, retail, and logistics. Ab Ovo is one of the longest-standing and most experienced partners.

Partner Ecosystem Strengthening the Supply Chain

We believe that the supply chain is a key enabler for business growth. We are open for collaboration with fellow organizations striving for the same ambition to strengthen the supply chain by creating business value with software solutions, industry expertise and advanced analytics.

Whether you are a consultancy or technology company, if you see benefits of joining forces, please contact us.

Industry Recognition

We support our customers in the digital transformation of their business operations. Data driven decision support is our company’s heartbeat and we deliver clarity by digitizing decision processes with extensive supply chain expertise, our smart technology and our skilled analytical team.

Planning & Optimization AI | Advanced Analytics

Work Smart. Make Better Decisions. Be Sustainable
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How can we help you?

We support numerous use cases and deliver clarity by digitizing decision processes with extensive industry expertise, smart technology solutions and our skilled analytical team.